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Multi-Touch: Article

Well-Informed Business Planning

EMI Music Germany

At EMI Music Germany, decision makers use detailed business intelligence (BI) analytics to control all sales and marketing activities for new music titles, and to monitor sales success and profitability in real time. To monitor its sales development continuously and respond rapidly whenever necessary, the company analyzes approximately 50,000 sales transactions from five different countries on a daily basis. In addition, millions of data records must be accessible for flexible analysis to identify trends and make well-informed decisions. Users need to run queries based on multiple, user-defined search criteria. All this requires uniform data assets encompassing both current and historical information. EMI created a data warehouse based on Sybase IQ that replicates all operational data on a daily basis. The solution is executed on a high-availability hardware system by IBM.

Key Benefits

  • Simplifies multiple, user-defined criteria to a single query
  • Provides access to 250 million records
  • Enables short response times
  • Integrates new users and queries without compromising performance
Sybase Technology
  • Sybase IQ
  • PowerBuilder
  • Communications/Media

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